FP7 McCann Cairo has strengthened its long-standing partnership with McDonald’s by securing its social media account in Egypt.

The brand new account win enhances FP7 McCann’s present remit, which incorporates the model and native retailer advertising (LSM) accounts, additional solidifying a relationship that dates again to 2002.

Hagar Bakhtiar, Advertising Director McDonald’s Egypt, stated, “FP7 McCann’s partnership with McDonald’s has been highlighted by profitable milestones all through the years, together with the quickest supply in Egypt, the 25th anniversary, the drive-through launch, Tatweer el Ta3leem or (Schooling improvement), and the McCafe launch in Egypt to call just a few. These strategic initiatives yielded nice impression on the model domestically and have been recognised regionally.”

The historic partnership has resulted in quite a lot of excessive impression campaigns previously, together with the McDonald’s McLove in 2007 and the McDonald’s scholar breakfast marketing campaign in 2009.

 

The expanded scope will now see FP7 McCann Cairo managing each on-line and offline communications for the model, with digital now absolutely built-in into the model’s advertising technique.

This transfer goals to make sure a seamless connection between the model’s on-line and offline presence, providing a extra unified model expertise for purchasers.

Sondos Effat, Managing Director of FP7 McCann Cairo, stated, “We want to thank our shopper for his or her belief and partnership; McDonald’s is a model we’ve been proud to collaborate with for over 20 years. This expanded function permits us to additional combine our inventive methods throughout all platforms, guaranteeing that McDonald’s continues to resonate with its viewers in probably the most impactful approach doable.”




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