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Melbourne-based unbiased inventive company Reconnected is strengthening its social media capabilities with the appointments of Kiwi expat Nicole Watson as social media supervisor and Chris Baker as head of social.

 

Watson additionally joins from New Zealand and has robust content material creation and influencer advertising and marketing abilities. She has already hit the bottom operating, managing social campaigns for shoppers like Nando’s, Playgro, Toscano, Fehlberg’s, and Roza’s.

Says Watson: “I needed to hitch Reconnected as a result of the corporate’s tradition and give attention to creativity stood out to me. In simply eight weeks, I’ve been managing numerous influencer partnerships and campaigns, and I already really feel like it is a place the place I can proceed to develop whereas making an actual impression.”

Baker brings over a decade of expertise in social and content material advertising and marketing, having labored with manufacturers similar to L’Oréal Paris, the College of Melbourne, Carlton & United Breweries, BIC and Menulog. His publicity to a few of the finest thinkers within the trade throughout BBDO, McCann and Deloitte units Baker as much as lead one of many strongest social groups in Australia.

Says Baker: “What Jake and Duncan have constructed with Reconnected, together with their dedication to workforce tradition and progress, is extremely inspiring and a key motive I needed to be a part of this journey. The longer term at Reconnected appears to be like highly effective, and I’m excited for the impression we’ll make within the trade collectively.”

Kiwi expat Nicole Watson lands head of social media role at Reconnected, Melbourne

(Social Workforce L-R: Patrick Marrinan, Nicole Watson, Chris Baker and Jake Ford)

The growth of the social workforce comes as Reconnected has skilled vital progress over the previous six months. The company has secured retained social accounts for Riviana Meals’s manufacturers—together with At all times Contemporary, Toscano, Fehlberg’s, and Roza’s—in addition to Playgro, Tomorrow Man & Girl and a smattering of smaller accounts. Reconnected additionally not too long ago spearheaded social-first inventive campaigns for Nando’s to launch their new music platform, Hen Store Classes.

On the brand new hires Duncan Bell, co-founder of Reconnected says: “In the event you had informed me two years in the past that social can be our fastest-growing division, Jake & I’d have laughed at you. However in hindsight, our give attention to connecting advertising and marketing to enterprise would all the time lead right here. It’s the place we get closest to customers en masse. Additionally, social wants the most important industrial shake-up to be taken critically throughout the C-suite. Bakes is the very best particular person within the nation to guide this.’

Kiwi expat Nicole Watson lands head of social media role at Reconnected, Melbourne


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Last Update: October 3, 2024