Seven Insights Into Social Media 2025 and Innovation in Streaming

One of many workshop classes on the Sport Eire Innovation and Expertise Summit this week centered on Digital Media, Streaming and Engagement.

We heard case research from Niamh O’Shea of Cricket Eire accompanied by Heatley Tector of HBV Studios on the ups and downs of constructing out a streaming platform that’s now totally established and producing income for the game.

Reference was made to the significance of three key components, the correct cameras, the correct microphones and the correct individuals who understood the game and will speak knowledgeably to elucidate in commentary.

Nathaniel Cope of Basketball Eire talked us by way of the significance of partnering with the correct applied sciences, of their case Joymo, Swish and NBN23 to make the viewer and fan entry as seamless as potential.

They now depend greater than 21,000 energetic customers on the Swish App , nearly double the primary 12 months of introduction in 2022 and with 288,000 classes final 12 months, rising once more in 2024.

Conor Doherty of Badminton Eire gave us his expertise of beginning out small and constructing the standard of the feed when you knew there was a requirement for it.

The addition of scoring and serving to officers change into followers of the know-how has led to a step change in how the game is now considered and broadcast to a wider viewers than might probably fill a corridor.

From a single court docket in Baldoyle to simultaneous dwell streaming ion worldwide competitions, one step at a time.

The ultimate session was a presentation from our pal Stephen O’Leary of Olytico, along with some sneak previews of the September Sport for Enterprise Irish Sport on Social Media Stories.

He gave us seven insights into learn how to make higher use of social media in 2025.

You needed to be there to get the total affect of his clever evaluation and actual world examples however everybody loves a listing and right here it’s.

1. Maximising worth and repurposing content material
2. The most effective concepts are sometimes curated relatively than created
3. Competitions and quizzes don’t want prizes
4. Problem primarily based content material continues to ship
5. Followers crave a behind the scenes view {of professional} sport
6. Declare the credit score with stakeholders for lengthy tail TikTok content material particularly
7. Collaborating on Content material provides worth for everybody

We’re investigating demand for a repeat of final 12 months’s Irish Sport on Social Media Convention and please do get in contact for those who thank that might be a good suggestion.

Be part of us once more tomorrow after we will likely be taking a look at extra classes in higher element from a successful occasion hosted by Sport Eire, together with the presentation of Finbarr Kirwan from the US Olympic and Paralympic Committee and the thought of collaboration throughout suppliers that was a part of the discussions we had with lots of our members that have been current within the exhibition house.

The Sport for Enterprise Membership includes almost 300 organisations, together with all of the main sports activities and sponsors, in addition to business and state companies. 

Discover out extra about becoming a member of us in the present day.